Search Engine Optimisation

Having a website is great, but it’s not any good if it can’t be found by people. So, here at Direct Digital Media, we can get your site shown on Google and the other search engines.

What is SEO (Search Engine Optimisation)?

SEO is the practice of tasks in attempt to improve a website’s search rankings. It’s not some dark mystery or wizardry. There are many parts to SEO from keywords contained on your site to sites linking back to you. Image your website as a cake. The cake base being the content management system and site content, the candles being the links to your site, social media marketing, and search engine marketing.

Why do I need it?

There are loads of companies out there fighting for the 1st page of Google. 75% of users never even scroll past the first page of search results, unless they’re really desperate. As the saying goes in the SEO industry, “Page 3 is where they hide the dead bodies”. If you’re going to be competing with the big boys, you’re going to have to work on SEO constantly as they’ll always be a constant fight.

How do I get my website number 1 on Google?

Well, that’s everyone’s favourite question! It requires a lot of work and time. It’s not an instant result. We’d work with you to do regular Google Analytics reports, keyword research and analysis, competitor analysis and tracking, backlink analysis and tracking, site analysis, and content analysis.

Content Writing

So, you’ve got yourself a shiny new website, but something is missing, the content! Our content writers can write anything from building services to air conditioning and beyond. Just give them a few pointers and they’ll be on their way. Using the right amount of keyword density in your text can vastly improve your ranking in search engines. Writing content for a website is certainly not easy. You can’t just copy and paste the company brochure and expect page 1 instantly. Google recommends updating your site regularly, so having articles written and put on your website is a must to keep it found in the top rankings. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
Static HTML Code Website
Dynamic WordPress CMS Website

Pay Per Click

Now SEO can take a lot of work to get you up there, but if you want results here and now, we can setup click advertising. This is where a little advertisement shows up at the very top of the results with your information on. This would be a keyword loaded title of the advert, a brief description, and then the link for your site. Mobile devices account for 52% of paid search clicks which is one of the good reasons to include paid advertisement in your campaign. 70% of mobile searchers call a business directly from Google Search. So, making sure you’ve got good keywords included in the advertisement is essential. So, what are you waiting for? Call us now or fill in the contact form and we’ll get straight back to you. We’ll arrange a time to meet, grab a coffee (or tea if you prefer) and sit down to discuss your requirements.

Ready to start your journey?

Get In Touch!